The online marketing world is changing at an amazing speed. It seems like everyday there is a new strategy or tactic that you MUST try! I take each article, blog post or forum I read with a grain of salt. All tactics are not for all businesses. This is especially true with Social Media Marketing. You can't force your brand or products to fit with every social network or media site on the web- it just doesn't make sense and won't improve your business (or your bottom line)! More...

In which I summarize and give my thoughts on the presentations from the conference day. The conference was at the Roseland Ballroom, a really cool concert venue on 52nd Street. It was pretty much one speaker after another, with a few breaks. Here's what I heard and thought. More...