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Aztek is proud to announce the second year of their sponsorship of the NEOSA Cool Tech Challenge.  (www.cooltechchallenge.org). The annual contest gives Cleveland area high-school students an opportunity to design and develop a website for the chance to win scholarship money, gift cards, and other prizes donated by other local sponsors. More...

The EMarketing Techniques Conference was held at Corporate College East in Cleveland last Friday, May 8th. This was the 2nd year that I attended this event and I must say it was well worth the trip. Not only did I network with some great people, the speakers were engaging & informative and I left the event with new ideas and strategies. More...

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and investment, it would be a shame to see a company harm their SEO efforts, results and successes. Below are three common mistakes companies make that work against and sabotage their investment in search engine optimization. More...

According to Wikipedia a Conversion Rate is "the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators".

If you are an E-commerce website selling widgets, that may mean a sale. If you are a subscription based website, that may mean a new member signup. But every website should always be thinking about conversion rates, even a simple informational website. We all want our users to be doing something, even if it is just picking up the phone to call, or request more information about our services.

In pursuit of that quest, Smashing Magazine has another great article with tips for website stakeholders to help increase their website conversion rates.

What does "reference-worthy" content mean? SEO-MOZ has posted an excellent guide to understanding the basics of building content for your site that other people will find "link worthy".

Click here to read how to make your site's content "reference worthy"