Social media marketing is a new frontier for most companies. There is no shortage of buzz around this new marketing tactic and businesses are anxious to get involved. Since social media marketing is so new, there are some common misconceptions about how to leverage social media to build your brand, connect with customers, improve your bottom line and increase business. More...

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many people don't understand the correct and actual route to achieving better rankings on Google. There are many "experts" in the industry that claim that they know the absolute set of steps to ranking well in Google, the most popular search engine on the web. However, these "rules" seem to change often, resulting in confusion among clients and internet marketers alike. More...