“Any publicity is good publicity.”

This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread mainly by traditional media: television, radio, print, and good old fashioned word of mouth. Things are different now. The exponential growth of the social media sphere, the potential for hundreds of thousands of consumers to connect and comment on your company, content or service, and the struggle for eyeballs, impressions and search engine rankings, have all combined to make negative public opinion a death knell for companies on the Internet. One dissatisfied user with a Twitter account could bring your company to its knees. Right?

Maybe not. More...

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics such as Search Engine Optimization, email campaigns and online advertising. As soon as you think you have all of your bases covered, a new type of marketing emerges. This is just how things work. Over the past year or so, the new tactic that has been generating buzz around the web is content marketing. More...