Search Engine Optimization is a well known term and online marketing tool. Most companies spend a pretty penny on SEO and consulting services. A good portion of these same companies become so wrapped up in optimizing their websites for the search engines with the goal to drive the most traffic as possible to their site. "The more eyeballs the better", they might say. While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation. More...

14 years ago today, Aztek was born.

My vision was simple. Create a company that treats both its clients and employees with respect. More...

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For our purposes, we are going to focus on ads that run on search engines such as Google. An advertiser's ads are shown when a specific keyword phrase is entered into the search box. The advertiser is charged when a person clicks on one of these ads. Unlike other types of online marketing, you only pay when your ad is clicked on not when your ad is simply shown (this is called CPM advertising- cost per impression). More...