Aztek

Everyone can understand the huge benefits that come with ranking well in the major search engines, especially Google. Google currently uses about 200 ranking factors in their algorithm. These ranking factors and Google's algorithm are changing constantly. It is very important to keep on top of the ranking factors that are most important to Google, such as how fast your page loads. More...

While this email gave SEO's across the World a good chuckle, it's important to note how Search Engine Optimization actually works and the kind of influence we really have over the Search Engines.  More...

For those of us that work in the internet and web design world, we understand the importance of Search Engine Optimization (SEO) and its role in driving qualified traffic to a website. However, in other businesses and large corporations, there is still a lack of familiarity with Search Engine Optimization and how it really works. This lack of knowledge can lead to management decisions that can be detrimental from an SEO perspective. There are a number of mistakes that are commonly made as a result of this unawareness. More...

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many people don't understand the correct and actual route to achieving better rankings on Google. There are many "experts" in the industry that claim that they know the absolute set of steps to ranking well in Google, the most popular search engine on the web. However, these "rules" seem to change often, resulting in confusion among clients and internet marketers alike. More...

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and investment, it would be a shame to see a company harm their SEO efforts, results and successes. Below are three common mistakes companies make that work against and sabotage their investment in search engine optimization. More...

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people don't know is that the right domain can deliver some great SEO benefits. More...

Reputation is one thing that every human worries about- nobody wants bad things being said about them. In high school as in business, there is nothing worse than trying to overcome a bad reputation. This may be because its simply human nature to spread the bad before the good. For example, an unsatisfied diner at a restaurant is more apt to tell friends and family about the terrible service or overcooked filet than a diner that left the same restaurant full and completely satisfied. The same goes for any business or organization~ perception is everything! More...