Aztek

By now, you're probably familiar with the explosive popularity of social media sites like Facebook, Twitter and LinkedIn. These sites allow you to keep up with what your friends and family are doing, network with your colleagues, and share your favorite pictures, videos and websites. Companies have "fan pages" on Facebook where they can distribute exclusive information and offers to customers, or "fans". Social media is now a ubiquitous part of the Internet community, with millions of users on each site. But did you know that you can now bring the sharing and communication functions of these sites right to your own website? More...

What is Twitter and Why is it Important?

If you aren't familiar with Twitter, then you are in the minority.

For the last 12 months, Twitter, as well as other social media platforms like Facebook and LinkedIn, has become more and more popular, not only for individuals, but for corporations and non-profits. More...

Social media marketing is a new frontier for most companies. There is no shortage of buzz around this new marketing tactic and businesses are anxious to get involved. Since social media marketing is so new, there are some common misconceptions about how to leverage social media to build your brand, connect with customers, improve your bottom line and increase business. More...

The Aztek team and the law firm of Brouse McDowell came together this morning in downtown Cleveland for a dicussion about using Social Media for Business. Aztek provided insight into the different social networks that are available, how to determine which one is best for your business/industry as well as the pros & cons of each. Brouse McDowell provided information and advice about the legal ramifications of using social media as well as examples of how the use of social media by businesses and employees changes the legal landscape for a business in terms of employee handbooks, employment screening, non-compete agreements, etc.

Aztek and Brouse McDowell would like to thank all that attended this event. We hope that everyone enjoyed the presentation and gained some valuable insight into the world of social media and how it relates to your business.

If you missed the panel discussion or would like to take a look at the handout that was given out this morning, download the PDF below:

Social Media for Business Presentation Handout

 Again, thanks to all that attended the event this morning!

The EMarketing Techniques Conference was held at Corporate College East in Cleveland last Friday, May 8th. This was the 2nd year that I attended this event and I must say it was well worth the trip. Not only did I network with some great people, the speakers were engaging & informative and I left the event with new ideas and strategies. More...

Unless you are living under a rock, you have most definitely heard of Twitter. According to Wikipedia, Twitter is "a social networking and micro-blogging service created by then Cornell student Jack Dorsey that enables its users to send and read other users' updates known as tweets." These tweets can only be up to 140 characters in length and show on the user's profile page and are delivered to others that have signed up to receive your updates. More...

The online marketing world is changing at an amazing speed. It seems like everyday there is a new strategy or tactic that you MUST try! I take each article, blog post or forum I read with a grain of salt. All tactics are not for all businesses. This is especially true with Social Media Marketing. You can't force your brand or products to fit with every social network or media site on the web- it just doesn't make sense and won't improve your business (or your bottom line)! More...