Back in March, BBC, the world’s largest broadcast news organization, was hit with an unnatural link notification. A little more than a month later, Mozilla was hit with a manual spam update.

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So you're a company that provides a great service. This service is proven to save your customers time and money. But your target audience doesn't fully understand your service or, even worse, they don't even know that your industry exists. To make matters more complicated, your website doesn't reflect the high level of quality that you provide to your existing customers. What do you do to grow?

Consider web marketing.

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Fresh on the heels of Pat's announcement of the most recent Google Panda update, it looks like the other black-and-white animal-named update, known as Google Penguin, is also due for an update. More...

If you’re an avid reader of our blog, you’ve probably encountered something about the Google Panda update. If you’re not an avid reader (you should be!) or if you’re not familiar with Google Panda, it’s simply the name for a series of ranking formula updates aimed directly at sites with thin, poorly written, or duplicate content. More...

It is high noon at the SEO corral, and in the battle between white hat and black hat, it looks like Google is arming itself with a shiny new six shooter. Google has been granted a patent for technology that uncovers hidden text and hidden links on web pages.

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If you're not familiar with content marketing, consider this: You have about 10 seconds (or 40 words) to capture someone's attention on the web. Is your website's content strong enough to take advantage of this limited window of opportunity?

This past Friday, Aztek had the pleasure of presenting the value of content marketing to some of ERC's Preferred Partner Network.

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We’ve learned a lot about the importance of content marketing in 2012. In 2013, it will only grow in importance.

Even if you’re still not convinced or you’re still not creating compelling content, you can bet your competitor is. Why let them walk away with your business? You can start content marketing today!

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Several members of the Aztek team were asked recently to appear in a series of short videos for the Career Zoo. The Career Zoo is a great educational resource where students can learn more about finding and working in different kinds of careers (often ones they may not even be aware exist). We were happy to help out and talk about some of the different jobs we have here at Aztek. You can Chek out the videos below.

Web Design Creative Director

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You’ve probably already heard this, but we’ll say it again: mobile is becoming more important every single day.

Trends have been indicating that mobile represents the future of online interaction. Recent numbers are showing that mobile represents the future in online commerce as well.

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Odds are good that you’re doing some shopping this time of year. And if you’re like the majority of Americans, you’re planning to do a lot of your shopping online.

This holiday season, online shopping is undergoing some changes. These changes may be subtle, but they’re likely to influence the landscape of online shopping and e-commerce for years to come.