Don't Discourage Your Visitors From Purchasing From Your Website

People like easy. Easy to make 10 minute dinners, easy self checkout lines at the grocery store, easy cheese in a can (ok, nobody likes that) but you get my point. This desire for simplicity permeates our lives and the Internet is no exception. People expect ease of use and speed on the websites that they visit. This is espcially true for ecommerce websites. More...

Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website, influence your search engine rankings, and help search engine spiders find and index your site's pages (among other benefits). What some people may not know is that all links are not created equal. Links from popular blogs with a strong community following not only offer the same benefits as any other link but also provide increased brand awareness and can help build industry awareness. However, due to the format of most blogs, the power of these links can begin to decrease as time goes on, even within a few days. As new blog posts are written, older posts undoubtedly move deeper into the site. More...

Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine optimization), online marketing, social media integration, email marketing and more. Not only do we offer these services, we are experts in online marketing. Aztek has been an Adwords Certified Partner for over a year now. Just this week, our web marketing team successfully renewed our partnership with Google by passing an updated advanced Search Advertising exam. More...

Email Marketing? Not only is it still around...it still works!

With all the hype and excitement around Twitter, Facebook and Social Media Marketing lately, it is easy to see how other forms of online marketing may have fallen out of fashion. Marketing coordinators and managers can become so excited about the next big thing that they sometimes forget that older, established marketing tactics are still a great way to gain customers, reach out to your target market and generate leads. More...

An Argument Against 'Text-Align: Justify' On The Web

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast, and it just doesn't work the same way as print-media. More...

Optimize Your Website For Conversions, Not Traffic Alone

Search Engine Optimization is a well known term and online marketing tool. Most companies spend a pretty penny on SEO and consulting services. A good portion of these same companies become so wrapped up in optimizing their websites for the search engines with the goal to drive the most traffic as possible to their site. "The more eyeballs the better", they might say. While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation. More...

PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For our purposes, we are going to focus on ads that run on search engines such as Google. An advertiser's ads are shown when a specific keyword phrase is entered into the search box. The advertiser is charged when a person clicks on one of these ads. Unlike other types of online marketing, you only pay when your ad is clicked on not when your ad is simply shown (this is called CPM advertising- cost per impression). More...

Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics such as Search Engine Optimization, email campaigns and online advertising. As soon as you think you have all of your bases covered, a new type of marketing emerges. This is just how things work. Over the past year or so, the new tactic that has been generating buzz around the web is content marketing. More...

What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are related to location. Google Places is a free service that allows businesses to add and verify their business information.  This helps ensure that your business appears in the Google search results when a user conducts a relevant local search. Not only is it free to claim your business on Google it is also easy to update and manage your listing as often as you like moving forward. More...

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Who are these guys anyway?

Aztek is a web design, web application development, web marketing, and hosting firm in Cleveland Ohio. We’ve been around for more than 16 years, and we’ve worked with more than 600 clients. Aztek is not affiliated with the unfortunate car of the same name, nor are we descended from a fifteenth century Mesoamerican civilization. At least, not that we know of.