Aztek

As most web users know, today's websites are more complex than ever before and are getting more robust every day. Many websites contain an immense amount of information and features. Before a visitor to your site can purchase your product or contact you for more information, they need to be able to verify that you have what they are looking for. This may be difficult on a site that is loaded with information, data and special features. Large sites may overwhelm and even intimidate some users. Including an internal search function on your site can assist visitors in finding the information they seek and help them determine that your site is where they need to be. More...

Everyone can understand the huge benefits that come with ranking well in the major search engines, especially Google. Google currently uses about 200 ranking factors in their algorithm. These ranking factors and Google's algorithm are changing constantly. It is very important to keep on top of the ranking factors that are most important to Google, such as how fast your page loads. More...

Aztek was been recognized and commended for its redesign of the Vocon website in numerous publications including OfficeNewswire.com and Otto. Vocon is a Cleveland-based architecture and interior design firm focused on creating distinctive, productive work environments for private and public sector clients throughout the country. More...

Aztek has been asked to be a part of the CIO Symposium conference in Northeast Ohio on Tuesday November 10,  2009. The CIO Symposium is an annual premier conference that has been planned and held by NEOSA (North East Ohio Software Association) since 2000. This event is meant to be educational and also provide great peer-to-peer networking opportunities. More...

For those of us that work in the internet and web design world, we understand the importance of Search Engine Optimization (SEO) and its role in driving qualified traffic to a website. However, in other businesses and large corporations, there is still a lack of familiarity with Search Engine Optimization and how it really works. This lack of knowledge can lead to management decisions that can be detrimental from an SEO perspective. There are a number of mistakes that are commonly made as a result of this unawareness. More...

Social media marketing is a new frontier for most companies. There is no shortage of buzz around this new marketing tactic and businesses are anxious to get involved. Since social media marketing is so new, there are some common misconceptions about how to leverage social media to build your brand, connect with customers, improve your bottom line and increase business. More...

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many people don't understand the correct and actual route to achieving better rankings on Google. There are many "experts" in the industry that claim that they know the absolute set of steps to ranking well in Google, the most popular search engine on the web. However, these "rules" seem to change often, resulting in confusion among clients and internet marketers alike. More...

The Aztek team and the law firm of Brouse McDowell came together this morning in downtown Cleveland for a dicussion about using Social Media for Business. Aztek provided insight into the different social networks that are available, how to determine which one is best for your business/industry as well as the pros & cons of each. Brouse McDowell provided information and advice about the legal ramifications of using social media as well as examples of how the use of social media by businesses and employees changes the legal landscape for a business in terms of employee handbooks, employment screening, non-compete agreements, etc.

Aztek and Brouse McDowell would like to thank all that attended this event. We hope that everyone enjoyed the presentation and gained some valuable insight into the world of social media and how it relates to your business.

If you missed the panel discussion or would like to take a look at the handout that was given out this morning, download the PDF below:

Social Media for Business Presentation Handout

 Again, thanks to all that attended the event this morning!

The EMarketing Techniques Conference was held at Corporate College East in Cleveland last Friday, May 8th. This was the 2nd year that I attended this event and I must say it was well worth the trip. Not only did I network with some great people, the speakers were engaging & informative and I left the event with new ideas and strategies. More...

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and investment, it would be a shame to see a company harm their SEO efforts, results and successes. Below are three common mistakes companies make that work against and sabotage their investment in search engine optimization. More...