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“Any publicity is good publicity.”

This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread mainly by traditional media: television, radio, print, and good old fashioned word of mouth. Things are different now. The exponential growth of the social media sphere, the potential for hundreds of thousands of consumers to connect and comment on your company, content or service, and the struggle for eyeballs, impressions and search engine rankings, have all combined to make negative public opinion a death knell for companies on the Internet. One dissatisfied user with a Twitter account could bring your company to its knees. Right?

Maybe not. More...

By now, you're probably familiar with the explosive popularity of social media sites like Facebook, Twitter and LinkedIn. These sites allow you to keep up with what your friends and family are doing, network with your colleagues, and share your favorite pictures, videos and websites. Companies have "fan pages" on Facebook where they can distribute exclusive information and offers to customers, or "fans". Social media is now a ubiquitous part of the Internet community, with millions of users on each site. But did you know that you can now bring the sharing and communication functions of these sites right to your own website? More...

As designers, we strive to learn all we can about your company in order to create for you the best possible web presence, but we can never know your company as intimately as you do. Clients are quite often able to bring great ideas and suggestions to the table that we may not have thought of. The most successful web designs spring directly from this kind of teamwork.

However, just as it is your job to know all about the widgets you make, or the service you provide, it is our job to know all about the web and what makes great web design. Occasionally a client has a suggestion that at first glance seems like a great idea, but may not be effective for a web site. Following are six of the most common misconceptions about web design and why you should avoid them on your site. More...

In which I summarize and give my thoughts on the presentations from the conference day. The conference was at the Roseland Ballroom, a really cool concert venue on 52nd Street. It was pretty much one speaker after another, with a few breaks. Here's what I heard and thought. More...

I just flew in from New York and the Future of Web Design conference, and boy, are my arms tired!

crickets

So anyway... the conference was very enjoyable, and a ton of information was presented. I will try to recap and give my impressions of the workshop day and the seminar day. More...