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You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine optimization), online marketing, social media integration, email marketing and more. Not only do we offer these services, we are experts in online marketing. Aztek has been an Adwords Certified Partner for over a year now. Just this week, our web marketing team successfully renewed our partnership with Google by passing an updated advanced Search Advertising exam. More...

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast, and it just doesn't work the same way as print-media. More...

“Any publicity is good publicity.”

This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread mainly by traditional media: television, radio, print, and good old fashioned word of mouth. Things are different now. The exponential growth of the social media sphere, the potential for hundreds of thousands of consumers to connect and comment on your company, content or service, and the struggle for eyeballs, impressions and search engine rankings, have all combined to make negative public opinion a death knell for companies on the Internet. One dissatisfied user with a Twitter account could bring your company to its knees. Right?

Maybe not. More...

Last week I was invited to the Tri-C Metro campus in downtown Cleveland to tour their new Creative Arts/Rock & Roll Hall of Fame Archive Building, to see if it would be a good fit for future Cleveland Web Standards Association (a group I help organize)  meetings.

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Last month I was invited down to Stark State College of Technology as a member of the Stark State College Information Technology Advisory Committee. Say that three times fast.

Kidding aside, this is a great endeavor that puts the Stark State IT faculty in direct contact with professionals in the field, letting them compare what they're teaching with what's being done in the real world. In short – making sure their graduates are as prepared as possible for the "real world."

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In which I summarize and give my thoughts on the presentations from the conference day. The conference was at the Roseland Ballroom, a really cool concert venue on 52nd Street. It was pretty much one speaker after another, with a few breaks. Here's what I heard and thought. More...

I just flew in from New York and the Future of Web Design conference, and boy, are my arms tired!

crickets

So anyway... the conference was very enjoyable, and a ton of information was presented. I will try to recap and give my impressions of the workshop day and the seminar day. More...