Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)

Content Marketing World

  1. Content is a cookie, and once they're done eating it, they should want more.
  2. Tell a story.
  3. Tell your story one snippet at a time. Being too broad makes you boring.
  4. The hook comes first. More...

Participating in the Stark State IT Advisory Committee

Last month I was invited down to Stark State College of Technology as a member of the Stark State College Information Technology Advisory Committee. Say that three times fast.

Kidding aside, this is a great endeavor that puts the Stark State IT faculty in direct contact with professionals in the field, letting them compare what they're teaching with what's being done in the real world. In short – making sure their graduates are as prepared as possible for the "real world."

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