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How can content strategy help your users and your search engine optimization efforts? How should you go about developing great content? More...

1. Content is a cookie, and once they're done eating it, they should want more.
2. Tell a story.
3. Tell your story one snippet at a time. Being too broad makes you boring.
4. The hook comes first. More...

With all the hype and excitement around Twitter, Facebook and Social Media Marketing lately, it is easy to see how other forms of online marketing may have fallen out of fashion. Marketing coordinators and managers can become so excited about the next big thing that they sometimes forget that older, established marketing tactics are still a great way to gain customers, reach out to your target market and generate leads. More...

“Any publicity is good publicity.”

This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread mainly by traditional media: television, radio, print, and good old fashioned word of mouth. Things are different now. The exponential growth of the social media sphere, the potential for hundreds of thousands of consumers to connect and comment on your company, content or service, and the struggle for eyeballs, impressions and search engine rankings, have all combined to make negative public opinion a death knell for companies on the Internet. One dissatisfied user with a Twitter account could bring your company to its knees. Right?

Maybe not. More...