How Content Strategy can help SEO. Presentation Slides from the Cleveland Web Association Luncheon

How can content strategy help your users and your search engine optimization efforts? How should you go about developing great content? More...

Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website, influence your search engine rankings, and help search engine spiders find and index your site's pages (among other benefits). What some people may not know is that all links are not created equal. Links from popular blogs with a strong community following not only offer the same benefits as any other link but also provide increased brand awareness and can help build industry awareness. However, due to the format of most blogs, the power of these links can begin to decrease as time goes on, even within a few days. As new blog posts are written, older posts undoubtedly move deeper into the site. More...