Aztek

As designers, we strive to learn all we can about your company in order to create for you the best possible web presence, but we can never know your company as intimately as you do. Clients are quite often able to bring great ideas and suggestions to the table that we may not have thought of. The most successful web designs spring directly from this kind of teamwork.

However, just as it is your job to know all about the widgets you make, or the service you provide, it is our job to know all about the web and what makes great web design. Occasionally a client has a suggestion that at first glance seems like a great idea, but may not be effective for a web site. Following are six of the most common misconceptions about web design and why you should avoid them on your site. More...

Everyone can understand the huge benefits that come with ranking well in the major search engines, especially Google. Google currently uses about 200 ranking factors in their algorithm. These ranking factors and Google's algorithm are changing constantly. It is very important to keep on top of the ranking factors that are most important to Google, such as how fast your page loads. More...

What is Twitter and Why is it Important?

If you aren't familiar with Twitter, than you are in the minority.

For the last 12 months, Twitter, as well as other social media platforms like Facebook and LinkedIn, has become more and more popular, not only for individuals, but for corporations and non-profits. More...

Last week I was invited to the Tri-C Metro campus in downtown Cleveland to tour their new Creative Arts/Rock & Roll Hall of Fame Archive Building, to see if it would be a good fit for future Cleveland Web Standards Association (a group I help organize)  meetings.

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It happens all too often. After selecting a (seemingly suitable) web design firm and committing to a project, you may find the company you picked was not a good fit and the relationship sours. Like an unhappy marriage, you want out -- and want to take what’s yours with you. You did after all, pay for your website.

Not so fast buddy. More...

While this email gave SEO's across the World a good chuckle, it's important to note how Search Engine Optimization actually works and the kind of influence we really have over the Search Engines.  More...

Aztek was been recognized and commended for its redesign of the Vocon website in numerous publications including OfficeNewswire.com and Otto. Vocon is a Cleveland-based architecture and interior design firm focused on creating distinctive, productive work environments for private and public sector clients throughout the country. More...

Aztek has been asked to be a part of the CIO Symposium conference in Northeast Ohio on Tuesday November 10,  2009. The CIO Symposium is an annual premier conference that has been planned and held by NEOSA (North East Ohio Software Association) since 2000. This event is meant to be educational and also provide great peer-to-peer networking opportunities. More...

For those of us that work in the internet and web design world, we understand the importance of Search Engine Optimization (SEO) and its role in driving qualified traffic to a website. However, in other businesses and large corporations, there is still a lack of familiarity with Search Engine Optimization and how it really works. This lack of knowledge can lead to management decisions that can be detrimental from an SEO perspective. There are a number of mistakes that are commonly made as a result of this unawareness. More...

Aztek Beaver Creek Presentation August 20th, 2009
Thanks again to everyone who was able to attend Thursday’s presentation of Social Media Successes and Failures. For those of you who are interested, here a few of the links and videos we mentioned in yesterday’s examples. More...