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Social Media and AI: How Artificial Intelligence is Reshaping Marketing Content

AI is changing the way marketers create social media content. Learn how this impacts your brand’s social media effort, for better or for worse.

Social Media Marketing Goals: What They Are and How to Set Them

Meaningful social media goals give your business the direction it needs to succeed. Learn how to create quality goals to guide your marketing efforts.

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Marketing Director vs. Agency: How a Marketing Director Facilitates the Agency Relationship

Marketing Director vs. Agency: How a Marketing Director Facilitates the Agency Relationship

There are many advantages to hiring a dedicated marketing director and an agency. Learn what you should consider when hiring a marketing director, an agency, or both.

5 Social Media Metrics Businesses Need to Know alt text

5 Social Media Metrics Businesses Need to Know

Social media allows businesses to build genuine relationships with their audience. Find out how to measure your social success with these five metrics.…

How to Prepare for Your Busy Season alt text

How to Prepare for Your Busy Season

Almost every business has a busy season. Find out what your business can do to bolster your digital marketing efforts during that busy season.…

Aztek's Approach to Embracing Generative AI alt text

Aztek's Approach to Embracing Generative AI

Adopting AI must be come with strategic intent, a commitment to ethical practices, and clear benefits. Learn how we've chosen to embrace AI for our clients.…

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The Value of Smart Goals

SMART Goals are a tried-and-true way to set your digital marketing plan up for success. Find out what SMART Goals are and how to use them for your business.…