Search Engine Optimization

Search engines are constantly changing what they look for when ranking sites. Google alone updates its ranking algorithm as frequently as 500 times a year. Google considers more than 200 different ranking factors, so it’s imperative to work with someone who can keep up. SEO services include:

• Keyword research
• Competitive research
• Organic Search
• On page factors
• Offsite factors
• Link building
• Local search
• Social Signals
• Regular analysis & reporting

Can you make me number 1 on Google?

Read Search Engine Optimization FAQs

Search Engine Marketing (PPC)

Pay-Per-Click advertising (PPC) is an exceptional way to market your site. Aztek is a Google Adwords Certified Partner, so we can run professional PPC campaigns. Certification means we have the knowledge and the understanding to manage the Adwords advertising platform. Our PPC campaigns:

• Consistently generate conversion rates that exceed industry averages.
• Are managed and monitored through a hands-on approach.
• Can include landing page development.
• Can integrate with retargeting and regional targeting.
• Include regular analysis and reporting.

Should I run paid ads on keywords that already rank?

Read PPC FAQs

Working with Third-Parties

Content Strategy & Services

Web users give a page ten seconds to determine if they want to stay. Search engine optimization gets a user to your site; content keeps them there. Great content attracts and retains users, and converts leads into customers. A solid, sustainable content strategy sets the course for a successful site. Content Services include:

• Content research, audits, inventories, and analyses.
• Content strategy.
• Content development and creation.
• Organic SEO integration.
• Editing, proof-reading, polishing, optimizing.
• Blogging strategies and campaigns.
• Editorial Calendars

Do I have to write my own website content?

Read Content Marketing FAQs

Social Media Marketing (SMO)

You can’t deny the power of social media. Search engines now use social media to rank sites, and they give preference for sites with content that engages users socially. Social media is also where your customers and your potential customers are, so shouldn’t you be there too? Social media, in some form, is an absolutely must for companies today, no exceptions. Social media marketing includes:

• Social media assessments.
• Social media strategy.
• Social content development.
• Acquisition and setup of social properties.
• Integrating social media into the website.
• Education and training on social media management.

How should I use social media for business?

Read Social Media FAQs