Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)

Content is a cookie, and once they're done eating it, they should want more.Tell a story.Tell your story one snippet at a time. Being too broad makes you boring.The hook comes first. [more]If you Continue…

Email Marketing? Not only is it still around...it still works!

With all the hype and excitement around Twitter, Facebook and Social Media Marketing lately, it is easy to see how other forms of online marketing may have fallen out of fashion. Marketing Continue…

An Argument Against Justified Text Aligment in Web Design

Justified text alignment is great for newspapers and magazines since they use smaller, defined columns and have a target area width that they can depend on. But the web is an entirely different beast, Continue…

Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation. Continue…

Aztek Celebrates 14 Years in Business

14 years ago today, Aztek was born.My vision was simple. Create a company that treats both its clients and employees with respect. [more]Although many things have changed over the past 14 years, Continue…

PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For Continue…

Don’t Fear the Comments

“Any publicity is good publicity.”This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread Continue…

Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics Continue…

Setting Up SSL: Why You Need them & How To Get Them

Any site that collects important information such as social security numbers, credit card numbers, or bank account information will require the use of one. Learn the process in setting up SSL. Continue…

Aztek is Hiring a Web Application Developer

Aztek is looking for an entry to mid-level web application developer. The web developer will generally use C# and SQL Server, to build some of the best-in-class web applications and maintain Continue…

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