For most organizations, having a content management system (CMS) to―you guessed it―manage the content on your website is a big benefit. It decreases the reliance on having a developer handy to make even the smallest content changes. It puts more control in the hands of an organization’s internal team.
There are hundreds, if not thousands of content management systems out there, and the most popular by far is WordPress. For many considering a new or redesigned website, it becomes the one and only CMS option. Yes, WordPress is free and easy to setup. But (there's always a 'but'), WordPress has its downfalls...
WordPress vs. Umbraco
- Because WordPress relies heavily on plugins and third-party tools, security vulnerabilities in these add-ons can cause sites to get hacked more easily.
- WordPress sites aren’t as easy to build as you may think. WordPress actually requires lots of coding and customization, so you'll probably still need to hire a designer/developer to help design, configure, optimize, and launch your site.
- Along the same lines, you’ll need to keep a web developer on retainer as your business grows and you need to make changes to your website. In addition, as the third-party plugins are updated, you’ll need a web developer to ensure these tools aren’t broken on your site.
Why Choose Umbraco
At Aztek, we use Umbraco as our CMS of choice. Thanks to Umbraco, we’re able to offer more custom functionality, a better user experience, and a quicker turnaround time for the client.
To quote one of our senior developers, Frank Branicky: "WordPress forces a site to be a blog first and shoehorn anything else into that structure. Umbraco comes at it from the other direction." And he's right. WordPress started as a blogging platform that designers and developers sort of morphed into something else. But when all you have is a hammer, everything looks like a nail.
Umbraco has all the CMS features comparable to WordPress.
- Create, edit, delete pages.
- Schedule to publish/unpublish content: So that Labor Day post comes down exactly at midnight (while you are in bed).
- Version history, rollback: Go back and restore any previous version of any page, see who made the changes
- Preview on mobile: See your new page on different mobile devices before you publish.
- Multilingual site/pages
- User Roles: To manage what people can and cannot do both for the administration of your website (writer, editor, admin, etc.) but also for public users, so you can restrict access to sensitive content on your site.
But here’s where Umbraco really shines…
If you've ever had to upload an image for your website (and you aren't a graphics professional with years of Photoshop experience), you've probably done it wrong. Your image was the wrong size, or it was too big and took forever to download. Well no more. Umbraco automatically generates all the right image sizes and quality settings needed. It'll even let you decide where to keep the focus of the crops.
WYSIWYG page editors (like WordPress uses) are the worst. That's why we love the idea of a page builder. Create complex page layouts without touching HTML by selecting from a list of “building block” components...just add words, pictures, and video.
Sometimes the page builder is too open-ended. There are some pages where a more consistent structure is called for, such as a product detail page or team bio. Umbraco lets you have both. Templates are customizable to your needs but enforce consistency.
Umbraco lets you build your own forms and workflows without a developer. If you can build pages, you should be able to forms, too. Umbraco has one of the best forms editors we've seen. Need a special landing page with a unique form that only sends the results to Linda from marketing? No problem. You can have that up and running in less than 20 minutes.
Manage 301 redirects from within the CMS
When you move, rename, or delete a page, you should create a 301 redirect. It’s important for SEO, as pages that return an error can hurt your search engine visibility. While on some websites, you need a developer to do this for you, Umbraco allows you to view, create, and manage all the 301s yourself in a simple editor.
Microsoft .Net technology, customizations, integrations
Umbraco uses Microsoft's .Net framework, making it a powerful platform, especially if you want to integrate into other systems such as your CRM or ERP. Or, if you need to incorporate your own custom business rules, Umbraco can be easily extended by your development team.
Open source means Umbraco is free, with no recurring license fees. Your costs are limited to third party costs for things like custom programming, plugins, and hosting. It also has a strong community of developers who are keeping it up-to-date with new features and security updates.
Aztek has a starter kit
Our team of designers and developers has so much experience with Umbraco, we’ve even developed a starter kit to make sure we can give our clients access to all the neat things we've built, right out of the gate. This means you'll get more features and value out of your new CMS with us, which cuts down on development overhead and code bloat.
Give Umbraco a Try
We hope the features we’ve listed above show you the power you'll have using the Umbraco content management system over WordPress. Need more convincing? Drop us a line. We’re happy to give you a demo and answer any other questions about Umbraco that you may have.