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Why Typos Matter for Content Marketing and How to Catch Them

Typos not only make for a poor reading experience but can also affect SEO. Here’s how to catch typos for more optimized content.

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Long-Form vs Short-Form Content: Which is the Best Content Length for SEO?

It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.

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How To Inspire Your Employees to Write for Your Website

Your employees have the product knowledge and customer relations to create great blog content. Find out how to inspire them to write for your website.

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How Often Should You Audit and Update Blog Content?

Regularly updating blog posts is good for SEO and improving your content marketing strategy. Follow these best practices for conducting a content audit.

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The Importance of a Content First Web Design

When it comes to designing your website, you need a content first strategy to increase the long-term, sustained success for your business online.

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5 Different Types of Headlines to Attract Leads

The goal of headline writing is to entice readers to click on and read your content. Check out these examples to determine the best option for you.

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How to Create an Editorial Calendar for Your Blog

Don’t let your blog fall by the wayside. Stick to a schedule that will ensure you’re producing a steady flow of content for your website.

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How Content Marketing Helps SEO

Applying SEO best practices to a content marketing strategy drives more qualified traffic to your site. Here’s how to increase your search engine ranking.

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A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down

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Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of

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