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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Content Marketing

Long-Form vs Short-Form Content: Which is the Best Content Length for SEO?

Long-Form vs Short-Form Content: Which is the Best Content Length for SEO?

It’s no secret that content helps SEO, but is length a factor? We explored whether short-form and long-form content marketing ranks higher.

How Content Marketing Helps SEO

Applying SEO best practices to a content marketing strategy drives more qualified traffic to your site. Here’s how to increase your search engine ranking.…

A Better Way to Create Content: Core Model Workshop

Aztek is always looking for new ways to improve our process and make content creation easier. Recently our team started using the Core Model Workshop. This workshop is designed to help narrow down…

Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of…

3 Ways Agencies Can Help With Content Creation

Content can be the least favorite part of a website redesign. It takes a lot of work to audit current content, make decisions about what changes need to be made to it, what needs to be removed or even…

4 Reasons Why It's Time to Hire a Copywriter

Website content…It’s the most important part of your project, yet it is often treated with the least regard. You probably hired a professional web design firm to build you the site (because hey,…

Web Content that Sparkles

Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they…

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