Google Ads and Microsoft Ads may seem similar, but there are key differences when it comes to choosing the right PPC channel and optimizing your campaigns.
Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.
Simplicity in design and clarity of messaging are essential for good landing pages. See our list of landing page best practices.
Learn how an effective pay-per-click campaign can work with a content strategy to attract and close more transactional visitors.
You can outperform your PPC competitors and spend less if you're relevant enough. It's all about your improving Quality Score. Let us explain.