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What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.

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Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

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Timco Rubber: A PPC Success Story

Aztek managed a PPC campaign for a client that resulted in a 94% increase in leads.

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The Positives of Negative Keywords

Why is it important to include negative keywords in your Google AdWords campaign? Because rubber catsuits are a thing. Let us explain...

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