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Digital Advertising

Google Ads vs. Microsoft Ads: What's the Difference?

Google Ads vs. Microsoft Ads: What's the Difference?

Google Ads and Microsoft Ads may seem similar, but there are key differences when it comes to choosing the right PPC channel and optimizing your campaigns.

How to Calculate PPC ROI

Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.…

What is Retargeting and How Does It Work?

As e-commerce market continues to rise, learn how retargeting can be used to re-engage your audience, build brand awareness, and increase sales.…

4 New AdWords Features You Should Use in 2018

The face lifts to the Google AdWords platform and experience aren’t the only changes we’ve seen roll out in the past six months. There has been an influx of new features that can help increase…

What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.…

The Positives of Negative Keywords

Why is it important to include negative keywords in your Google AdWords campaign? Because rubber catsuits are a thing. Let us explain...…