Menu Aztek logo Contact Us
3615 Superior Avenue, Suite 4404A
Cleveland, Ohio 44114
216.472.2121

Blog

How to Calculate PPC ROI

Pay-per-click advertising can be an effective method to generate high-quality leads. Here are three ways to measure the success of your PPC campaigns.

Continue Reading

What is Pay-Per-Click Advertising?

An introduction to digital advertising for marketers to learn what pay-per-click (PPC) is, how it works, and how to get a campaign started.

Continue Reading

What is Retargeting and How Does It Work?

As e-commerce market continues to rise, learn how retargeting can be used to re-engage your audience, build brand awareness, and increase sales.

Continue Reading

So Long Facebook Ad Relevance Score, Hello Actionable Relevancy Metrics

Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.

Continue Reading

4 New AdWords Features You Should Use in 2018

The face lifts to the Google AdWords platform and experience aren’t the only changes we’ve seen roll out in the past six months. There has been an influx of new features that can help increase

Continue Reading

Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

Continue Reading

Landing Page Best Practices: Form Follows Function

Simplicity in design and clarity of messaging are essential for good landing pages. See our list of landing page best practices.

Continue Reading

4 Ways Paid Ads Help Your Organic Content Marketing Strategy

Learn how an effective pay-per-click campaign can work with a content strategy to attract and close more transactional visitors.

Continue Reading

Want More Clicks For Less Money? Improve Quality Score

You can outperform your PPC competitors and spend less if you're relevant enough. It's all about your improving Quality Score. Let us explain.

Continue Reading

The Positives of Negative Keywords

Why is it important to include negative keywords in your Google AdWords campaign? Because rubber catsuits are a thing. Let us explain...

Continue Reading