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What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.

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Hiring a Marketing Director in 2020: What Skills to Look For

There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.

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5 Website Analytics Tools to Help You Understand Your Website Visitors

Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.

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How Long Does Digital Marketing Take to “Work”?

Digital marketing results don’t happen overnight. Find out how long tactics like SEO, content, and digital advertising take to see results.

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2020 Web and Digital Marketing Trends

As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.

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Top Considerations for Marketing to Millennials

Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.

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Turn Your Digital Marketing Vanity Metrics into Actionable Metrics

Are metrics like social media likes, impressions and pageviews giving you the whole story? Learn how to better evaluate your digital marketing performance.

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What's The Difference Between These Social Media Platforms?

Learn the differences between the most widely-used social media channels and which platforms can benefit your organization’s business goals.

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3 Ways to Use Competitive Research for a Digital Marketing Strategy

We outline how you can use competitive SEO, digital advertising, and content research to gain an advantage over your competitors.

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Email Marketing is Not Dying, it's Thriving

Email marketing continues to be a great strategy for businesses to engage current customers and generate new leads. Follow these email marketing best practices.

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