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3 Updates to Google Digital Advertising That Will Help Your Business

Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's rebrand;

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6 Social Media Mistakes to Avoid

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to

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4 Types of Headlines That Can Boost Your Content Marketing Efforts

In a world where information is just a Google search away, your content has to compete with everything else that's trying to target your specific audience. That means you need your headlines to stick

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What Is Google Tag Manager (GTM)?

We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more.

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Helpful Online Writing Resources

Whether you're crafting a short slogan or creating a long article, your words matter. Well-written content can serve as an important cornerstone for your business' digital marketing campaign. Of

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4 New AdWords Features You Should Use in 2018

The face lifts to the Google AdWords platform and experience aren’t the only changes we’ve seen roll out in the past six months. There has been an influx of new features that can help increase

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Content Round Up: 3 New Resources

This resources roundup includes a podcast, an article, and an infographic. We love finding different mediums of ways to improve our work. Let's get to our favorites from this past month!Article: Why

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Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from

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A Key To Success Online: Make It Easy

Businesses want to know the secret to having the most successful website. It's simple: make it easy for your visitors to do what they need to do. Read an example from the non-profit St. Baldrick's and how you can apply it to your business.

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Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign?

As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each

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