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Top Considerations for Marketing to Millennials

Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.

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Turn Your Digital Marketing Vanity Metrics into Actionable Metrics

Are metrics like social media likes, impressions and pageviews giving you the whole story? Learn how to better evaluate your digital marketing performance.

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What's The Difference Between These Social Media Platforms?

Learn the differences between the most widely-used social media channels and which platforms can benefit your organization’s business goals.

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3 Ways to Use Competitive Research for a Digital Marketing Strategy

We outline how you can use competitive SEO, digital advertising, and content research to gain an advantage over your competitors.

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Email Marketing is Not Dying, it's Thriving

Email marketing continues to be a great strategy for businesses to engage current customers and generate new leads. Follow these email marketing best practices.

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5 Different Types of Headlines to Attract Leads

The goal of headline writing is to entice readers to click on and read your content. Check out these examples to determine the best option for you.

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So Long Facebook Ad Relevance Score, Hello Actionable Relevancy Metrics

Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.

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How To Identify The Most Valuable Online Metrics For Your Business

Start by identifying what matters for your business first, finding metrics second. Use this five-step process to help outline what's most valuable for you.

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Spring Cleaning for Digital Marketers (Marie Kondo Edition)

For business owners and digital marketers alike, there are plenty of opportunities to de-clutter and organize to make for a much more efficient year ahead.

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5 Useful Google Analytics Reports

Did you know Google Analytics has standard reports that track useful business data without additional setup? We share some of our favorite reports and the questions they answer about your website.

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