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How to Choose the Right Digital Marketing Agency

Unfortunately, there’s no one-size-fits-all digital marketing agency that works for all companies. Here’s what to consider when partnering with an agency.

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How A Digital Marketing Funnel Works

Learn how to develop a comprehensive digital marketing strategy using top of the funnel, middle of the funnel, and bottom of the funnel tactics.

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How to Manage and Respond to Customer Reviews Online

Customer reviews, especially negative ones, can be hard to handle. Follow these tips for customer review management and encouraging more positive reviews.

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How to Perform a Competitor Website Analysis

One of the best ways you can get inside intel on your competitors is by performing a website analysis.

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7 Tips for Online Forms that Convert

Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.

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What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.

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7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.

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How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.

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SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.

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What is Digital Marketing and Why Do I Need It?

Learn why digital marketing services like SEO, content, digital advertising, and email are crucial to generating leads, sales, and awareness online.

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