Blog
How to Perform a Competitor Website Analysis
One of the best ways you can get inside intel on your competitors is by performing a website analysis.
7 Tips for Online Forms that Convert
Whether it’s a simple contact form or an account registration, follow these tips to avoid online form abandonment and increase website conversions.
What Should a Digital Marketing Plan Include?
Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.
7 Tools and Tips for Remote Onboarding Success
Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.
How to Calculate and Set a Digital Marketing Budget
This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.
SEO vs. PPC: What Should You Invest In?
Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.
What is Digital Marketing and Why Do I Need It?
Learn why digital marketing services like SEO, content, digital advertising, and email are crucial to generating leads, sales, and awareness online.
Creating Useful Content to Generate Quality Leads
Is growth a top business priority for your organization? Use this content production and deliverability road map to help you generate more quality leads.
What is Persona-Based Marketing?
Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.
Hiring a Marketing Director in 2020: What Skills to Look For
There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.