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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Digital Marketing

How to Choose the Right Digital Marketing Agency

How to Choose the Right Digital Marketing Agency

Unfortunately, there’s no one-size-fits-all digital marketing agency that works for all companies. Here’s what to consider when partnering with an agency.

How A Digital Marketing Funnel Works

Learn how to develop a comprehensive digital marketing strategy using top of the funnel, middle of the funnel, and bottom of the funnel tactics.…

What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.…

7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.…

How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.…

2020 Web and Digital Marketing Trends

As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.…

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