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What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.

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7 Tools and Tips for Remote Onboarding Success

Starting a new job during a pandemic isn’t easy. Here’s what Aztek’s newest email marketing specialist found helpful during her onboarding process.

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How to Calculate and Set a Digital Marketing Budget

This post will walk you step-by-step through the considerations when calculating a digital marketing budget, including ad spend, investments in any necessary software platforms, and the actual people resources you’ll need to enable your digital marketing efforts.

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SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.

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What is Digital Marketing and Why Do I Need It?

Learn why digital marketing services like SEO, content, digital advertising, and email are crucial to generating leads, sales, and awareness online.

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Creating Useful Content to Generate Quality Leads

Is growth a top business priority for your organization? Use this content production and deliverability road map to help you generate more quality leads.

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What is Persona-Based Marketing?

Personalization is crucial to capturing your audience’s attention. Here’s how buyer personas can help increase engagement and drive more qualified leads.

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Hiring a Marketing Director in 2020: What Skills to Look For

There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.

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5 Website Analytics Tools to Help You Understand Your Website Visitors

Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.

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How Long Does Digital Marketing Take to “Work”?

Digital marketing results don’t happen overnight. Find out how long tactics like SEO, content, and digital advertising take to see results.

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