There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.
Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.
Are metrics like social media likes, impressions and pageviews giving you the whole story? Learn how to better evaluate your digital marketing performance.
We outline how you can use competitive SEO, digital advertising, and content research to gain an advantage over your competitors.
Start by identifying what matters for your business first, finding metrics second. Use this five-step process to help outline what's most valuable for you.