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Digital Marketing

3 Ways to Use Competitive Research for a Digital Marketing Strategy

3 Ways to Use Competitive Research for a Digital Marketing Strategy

We outline how you can use competitive SEO, digital advertising, and content research to gain an advantage over your competitors.

How Do You Measure Digital Marketing ROI?

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.…

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…

What Is Being Said About You Online?

Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.…

What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are…

Don’t Fear the Comments

“Any publicity is good publicity.”This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread…