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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Digital Marketing

How To Identify The Most Valuable Online Metrics For Your Business

How To Identify The Most Valuable Online Metrics For Your Business

Start by identifying what matters for your business first, finding metrics second. Use this five-step process to help outline what's most valuable for you.

How Do You Measure Digital Marketing ROI?

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.…

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…

What Is Being Said About You Online?

Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.…

What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are…

Don’t Fear the Comments

“Any publicity is good publicity.”This used to be a universally accepted truth. As long as people were talking about you, you could reap benefits from the attention. That was when opinion was spread…

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