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Blog
So Long Facebook Ad Relevance Score, Hello Actionable Relevancy Metrics
Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.
How To Identify The Most Valuable Online Metrics For Your Business
Start by identifying what matters for your business first, finding metrics second. Use this five-step process to help outline what's most valuable for you.
Spring Cleaning for Digital Marketers (Marie Kondo Edition)
For business owners and digital marketers alike, there are plenty of opportunities to de-clutter and organize to make for a much more efficient year ahead.
5 Useful Google Analytics Reports
Did you know Google Analytics has standard reports that track useful business data without additional setup? We share some of our favorite reports and the questions they answer about your website.
How Do You Measure Digital Marketing ROI?
Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.
Is it Better to Hire In-House or Outsource Digital Marketing?
Hiring in house vs. outsourcing marketing is a common dilemma faced by businesses looking to reap the benefits of digital marketing. Here’s how to decide.
8 Benefits of Social Media for Your Business
If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world are utilizing social
3 Updates to Google Digital Advertising That Will Help Your Business
Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's rebrand;
6 Social Media Mistakes to Avoid
It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to
What Is Google Tag Manager (GTM)?
We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more.