Blog
Hiring a Marketing Director in 2020: What Skills to Look For
There are many advantages to hiring a dedicated marketing director. Here are the top soft skills and technical skills to look for in a candidate.
5 Website Analytics Tools to Help You Understand Your Website Visitors
Who are your website visitors? Digital marketing teams can use these website analytics tools to learn who your audience really is.
How Long Does Digital Marketing Take to “Work”?
Digital marketing results don’t happen overnight. Find out how long tactics like SEO, content, and digital advertising take to see results.
2020 Web and Digital Marketing Trends
As you consider your website and digital marketing strategy, here are our predictions of where the digital world is headed in 2020.
Top Considerations for Marketing to Millennials
Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.
Turn Your Digital Marketing Vanity Metrics into Actionable Metrics
Are metrics like social media likes, impressions and pageviews giving you the whole story? Learn how to better evaluate your digital marketing performance.
3 Ways to Use Competitive Research for a Digital Marketing Strategy
We outline how you can use competitive SEO, digital advertising, and content research to gain an advantage over your competitors.
How To Identify The Most Valuable Online Metrics For Your Business
Start by identifying what matters for your business first, finding metrics second. Use this five-step process to help outline what's most valuable for you.
Spring Cleaning for Digital Marketers (Marie Kondo Edition)
For business owners and digital marketers alike, there are plenty of opportunities to de-clutter and organize to make for a much more efficient year ahead.
How Do You Measure Digital Marketing ROI?
Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.