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Spring Cleaning for Digital Marketers (Marie Kondo Edition)

For business owners and digital marketers alike, there are plenty of opportunities to de-clutter and organize to make for a much more efficient year ahead.

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How Do You Measure Digital Marketing ROI?

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.

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Is it Better to Hire In-House or Outsource Digital Marketing?

Hiring in house vs. outsourcing marketing is a common dilemma faced by businesses looking to reap the benefits of digital marketing. Here’s how to decide.

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2019 Digital Trends to Watch in Web Design, Development & Digital Marketing

What's your web design and digital marketing strategy for 2019? Here are the top trends to help you increase brand awareness, generate quality leads, increase revenue and better define your audience.

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3 Updates to Google Digital Advertising That Will Help Your Business

Last month was the 2018 Google Marketing Live Keynote event and we learned a lot about the direction of advertising and marketing with Google. One of the most notable changes was Google's rebrand;

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Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from

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Fill the Leaks in Your Website Lead Generation Strategy

Is your website losing leads without you knowing it? Follow these tips and plug those holes to ramp up your website lead generation efforts.

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Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.

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What Is Being Said About You Online?

Explanation about why it is important to watch your organization's online and brand reputations. Also includes tips & sites to help get you started.

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What is Google Places & Why Should I Be Using It?

Millions of people use Google every day to find information, purchase products and locate places/services around the cities and towns in which they live. Actually, one out of five Google searches are

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