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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Digital Marketing

Chat Tool Tips: How to Get Started With Live Chat

Wondering if live chat is right for your business? We share benefits of using live chat as well as questions to ask before you implement for your website or application.

Top Considerations for Marketing to Millennials

Millennials are the largest generation of consumers to date. Improve your marketing efforts by learning what makes this cohort so different from others.…

SEO vs. PPC: What Should You Invest In?

Rather than asking if SEO is better than PPC, consider how SEO and PPC can work together to increase traffic from search.…

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