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Why You Should Do Web Marketing

Do you have an attention span longer than a goldfish? Do your customers? Find out why that matters for your business and web marketing.

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How to Set Smart Goals for Your Website

Why having specific, measurable, achievable, relevant, and time-based (SMART) goals will help your business and your website. Learn how to set SMART goals.

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Don’t Get Blinded By Distraction Metrics In Digital Marketing

Metrics like keyword rankings, bounce rate, and social media followers might be shifting your focus from what matters most.

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3 Steps to Create A Predictable Lead Generation Model Online

How do you create a consistent and predictable stream of revenue from your online marketing activities? We'll show you how in three steps.

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Mind Your Forms and Thank Yous: 10 Tips for Form Optimization

This info-packed post will help guide you through the form optimization process, and give you 10 helpful tips to make sure your web forms are performing at their peak.

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6 Ways To Step Up Your E-Commerce Game

Is your e-commerce site performing at its best ability? We share tips to improve your site and increase conversions.

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How Basketball Explains Attribution Modeling

What digital marketing channels bring your company the most conversions? Learn how to find out with attribution modeling in Google Analytics.

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How Haters Can Make You Great: Handling Customer Complaints

When customers complain, it pays to explain. Learn how open, honest responses to customer complaints can benefit your business.

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Defining Your Core Customer: The Key To a Successful Digital Presence

One of the most important details when designing a digital presence is understanding your core customer. Instead of creating buyer personas, try describing your core customer in one simple statement. Learn how.

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2017 Digital Trends: What to Watch in Web Design, Development & Digital Marketing

2017 will be the year of continued and improved video, bots and virtual reality. See our 9 digital trends to pay attention to the in the new year.

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