Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from? Continue…

Want More Clicks For Less Money? Improve Quality Score

You can outperform your PPC competitors and spend less if you're relevant enough. It's all about your improving Quality Score. Let us explain. Continue…

3 Steps to Create A Predictable Lead Generation Model Online

3 Steps to Create A Predictable Lead Generation Model Online

How do you create a consistent and predictable stream of revenue from your online marketing activities? We'll show you how in three steps. Continue…

The Positives of Negative Keywords

Why is it important to include negative keywords in your Google AdWords campaign? Because rubber catsuits are a thing. Let us explain... Continue…

Website Design Process Checklist  For the Client (2015 Edition)

Website Design Process Checklist For the Client (2015 Edition)

If you're meeting with companies to discuss building a new website or redesigning your current website, read this. We've updated our website design process checklist. Continue…

Mind Your Forms and Thank Yous: 10 Tips for Form Optimization

This info-packed post will help guide you through the form optimization process, and give you 10 helpful tips to make sure your web forms are performing at their peak. Continue…

Content Marketing: Be Honest. Be Authentic. Be Human.

You love searching for all things content marketing (says Google Trends). So we put together an update on the status of the industry as well as some helpful examples from Content Marketing World 2015. Continue…

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