Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Defining Your Core Customer: The Key To a Successful Digital Presence

One of the most important details when designing a digital presence is understanding your core customer. Instead of creating buyer personas, try describing your core customer in one simple statement. Learn how. Continue…

2017 Digital Trends: What to Watch in Web Design, Development & Digital Marketing

2017 will be the year of continued and improved video, bots and virtual reality. See our 9 digital trends to pay attention to the in the new year. Continue…

How to Get Started with Google Analytics

Do you have Google Analytics, but not sure how to get started? Here's our 4 tips to getting started, making it easier and spending less time with Google Analytics. Continue…

5 Content Marketing Expert Tips To Enhance Your Effectiveness

5 Content Marketing Expert Tips To Enhance Your Effectiveness

Content marketing experts know a lot. A few quick tips from them can help grow the success of your program. Find out what they have to say. Continue…

6 Ways To Step Up Your E-Commerce Game

Is your e-commerce site performing at its best ability? We share tips to improve your site and increase conversions. Continue…

How Basketball Explains Attribution Modeling

What digital marketing channels bring your company the most conversions? Learn how to find out with attribution modeling in Google Analytics. Continue…

How Haters Can Make You Great: Handling Customer Complaints

When customers complain, it pays to explain. Learn how open, honest responses to customer complaints can benefit your business. Continue…

Don’t Get Blinded By Distraction Metrics In Digital Marketing

Metrics like keyword rankings, bounce rate, and social media followers might be shifting your focus from what matters most. Continue…

Why YouTube Should be Your Video Service of Choice

YouTube offers superior technical advantages, simple yet robust social sharing, and an audience of over 1 billion people per month. Find out why your business should be using YouTube to leverage its videos. Continue…

My Life As An Aztek Intern

My Life As An Aztek Intern

It's not just about the donuts. What I've been doing every day working with the Design, Development, and Digital Marketing teams as the first intern at Aztek. Continue…

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