Choosing the best email marketing automation platform can be challenging. These exercises can help you build a shortlist of qualified platforms.
Here are our tips on why you should send an email newsletter, what you should include, and how often to send it.
Use these five key metrics to measure the success of your email marketing campaigns and identify opportunities to optimize your email strategy.
Welcome emails are your chance to make a good first impression and set the tone of your email relationship with your subscriber. Here’s what to include.
Integrating Act-On Software and Microsoft Dynamics can be easy if it's properly planned for. Find out how to prepare and integrate!
Email marketing can be one of the most effective channels. But like anything else, email marketing requires constant maintenance. Here are some tips to clean your email list.
You’ll never hear from 97% of your website visitors. Here’s how to change that using marketing automation.