Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Should businesses track their search engine rankings?

Should businesses track their search engine rankings?

Learn why tracking search engine rankings are perfectly imperfect, and what you can do to track business value using additional metrics. Continue…

Transform These 3 Digital Marketing "Vanity" Metrics into Valuable Metrics

Are metrics like social media likes, paid impressions and website pageviews really telling you the whole story? Or are they just "vanity metrics"? Learn how to better evaluate your website and digital marketing performance... Continue…

Website Design Process Checklist  For the Client (2015 Edition)

Website Design Process Checklist For the Client (2015 Edition)

If you're meeting with companies to discuss building a new website or redesigning your current website, read this. We've updated our website design process checklist. Continue…

What Monty Python Can Teach You About Web Marketing

We love us some Monty Python. So imagine our surprise when we realized how much they could teach us about web marketing. Continue…

Kevin Spacey uses the "f" word...a lot (and other reasons Content Marketing World 2014 was awesome).

We love Content Marketing World. Every year, we walk away with tons of ideas and a renewed energy for our industry that we just don't get from other professional conferences. The conference feels less Continue…

Get More Out of Google Analytics

Google Analytics is a robust tool, but are you getting the most out of it? Read the first part of our series: Get More Out of Google Analytics. Continue…

Why SEO Is Shortsighted

SEO is important, but it's not as much as you think. Read on to learn more. Continue…

Connecting Keyword Rankings to Meaningful Results

Connecting Keyword Rankings to Meaningful Results

Keyword rankings aren't important unless those keywords you're targeting generate new business for you. Learn more on the Aztek blog. Continue…

Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true Continue…

4 Ways Paid Ads Help Your Organic Content Marketing Strategy

Learn how an effective pay-per-click campaign can work with a content strategy to attract and close more transactional visitors. Continue…

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