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Should businesses track their search engine rankings?

Learn why tracking search engine rankings are perfectly imperfect, and what you can do to track business value using additional metrics.

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Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine

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PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For

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Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

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Welcome to the PPC World

Google's enhanced ads make Pay-Per-Click (PPC) advertising more important than ever.

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Does Organic SEO Have One Foot in the Grave?

The role SEO plays in the conversion process has changed dramatically over the past few years, and it will continue to change.

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Timco Rubber: A PPC Success Story

Aztek managed a PPC campaign for a client that resulted in a 94% increase in leads.

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Google Makes Major Changes: Adwords Enhanced Campaigns

A couple of weeks ago, Nedim (our resident PPC guru) and I had a conversation that went something like this:Me: "Nedim, that last blog post about the growth of mobile usage was good."Nedim:

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Landing Page Best Practices: Form Follows Function

Simplicity in design and clarity of messaging are essential for good landing pages. See our list of landing page best practices.

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Web Marketing: Back to the Basics

Aztek's new eBook presents the fundamentals of content marketing, SEO, and PPC.

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