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Should businesses track their search engine rankings?

Learn why tracking search engine rankings are perfectly imperfect, and what you can do to track business value using additional metrics.

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Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online.

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How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost.

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Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and

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Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people

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SEO Mistakes to Avoid: Don't be a SEO Newbie

Lack of knowledge can lead to management decisions that can be detrimental from an SEO perspective. Check out our top SEO mistakes to avoid.

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What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers.

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Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website,

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Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation.

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Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

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