Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Should businesses track their search engine rankings?

Should businesses track their search engine rankings?

Learn why tracking search engine rankings are perfectly imperfect, and what you can do to track business value using additional metrics. Continue…

Web Writing Best Practices: Process & Editing Tips

Web Writing Best Practices: Process & Editing Tips

Don't publish your first draft. Take out unnecessary words to make your writing easier to understand online. Continue…

How Much Does it Cost to Build a Website?

How Much Does it Cost to Build a Website?

There is a lot of variation when it comes to the cost of a website, here are some areas that factor into that cost. Continue…

Google Rankings Explained: Why Are My Rankings Going Up and Down?

On a daily basis, your website can move up or down in Google's search results. Find out why this happens, and how you can influence it to drive more traffic. Continue…

How to Write SEO-Friendly Blog Posts

See our 8 steps to writing an SEO-friendly blog post that will help you attract the right audience and show up in Google SERPs. Continue…

Don’t Get Blinded By Distraction Metrics In Digital Marketing

Metrics like keyword rankings, bounce rate, and social media followers might be shifting your focus from what matters most. Continue…

3 Steps to Create A Predictable Lead Generation Model Online

3 Steps to Create A Predictable Lead Generation Model Online

How do you create a consistent and predictable stream of revenue from your online marketing activities? We'll show you how in three steps. Continue…

Website Design Process Checklist  For the Client (2015 Edition)

Website Design Process Checklist For the Client (2015 Edition)

If you're meeting with companies to discuss building a new website or redesigning your current website, read this. We've updated our website design process checklist. Continue…

What Monty Python Can Teach You About Web Marketing

We love us some Monty Python. So imagine our surprise when we realized how much they could teach us about web marketing. Continue…

You Need a Mobile-Friendly Site. Seriously.

Is your website ready for Google's mobile-friendly update on April 21, 2015? How will it affect your search traffic and rankings? We share the basics and resources that will give you an in-depth understanding. Continue…

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