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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Search Engine Optimization

Optimize Your Website For Conversions, Not Traffic Alone

Optimize Your Website For Conversions, Not Traffic Alone

You’ve invested in search engine optimization (SEO), and you’re starting to see more organic visitors to your website as a result of your efforts. While an increase in traffic to your website is

Optimizing Google My Business for SEO

An optimized Google My Business listing can boost your local rankings and improve engagement and conversions from search. Follow these best practices.…

How to Optimize Your Website for Voice Search

Users are increasingly relying on voice search to connect with brands fast. Here’s how to include voice search optimization in your SEO strategy.…

Latent Semantic Indexing: The Future of Search

To be honest, Latent Semantic Indexing is really the “present” of search. If you’ve ever typed in a vague search query praying to find an answer—something like “who was the actor in that movie about…

What is included in SEO Services?

SEO services involves everything from link building to keyword research to performance monitoring. Here’s everything included in SEO services.…

Selecting A Smart Domain Name for SEO Purposes

One of the first important decisions when building/launching a new website is the selection of a domain name. Domain names are a very valuable part of a business and its web presence. What most people…

What is Google Authority and Why Do I Need to Know?

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many…

Three Common SEO Mistakes to Avoid

Most companies, both large and small, invest a large amount of time and money into improving and maintaining their natural search engine visibility and rankings. After all of this effort and…

SEO Mistakes to Avoid: Don't be a SEO Newbie

Lack of knowledge can lead to management decisions that can be detrimental from an SEO perspective. Check out our top SEO mistakes to avoid.…

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