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What is Google Authority and Why Do I Need to Know?

"I need to be on the first page of Google", "How can I get to #1 on Google", "I need to improve my natural rankings"- these are all comments and questions that I hear on a very regular basis. Many

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What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers.

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Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website,

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Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation.

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Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.

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Outfitting SEO: Back to Basics

There’s a lot of opportunity for websites to go back to the basics and seek the rewards of web traffic.

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Beware of SEO Scammers

Nobody can absolutely guarantee that they can make a site rank on the first page of Google.

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Title Tag Optimization: Make Sure They Show in Google

Google has the ultimate say on your site’s title tags, but there are things you can do to optimize your title tags and they will show up the way you want.

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Google Announces Pending Smartphone Ranking Updates

Google is bringing the smack down on sites that aren't properly configured for smartphone use.

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Google Plus Business Accounts: Why You Should Have One

Do you have a Google Plus business account? If not, you're leaving potential business on the table.

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