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Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation.

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Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

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Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?

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SEO: Little Things Make Big Money

When it comes to SEO, it’s easy to get lost in the weeds with everything that could be done with your website. In many cases, it’s the basic tactics that can get you on your way.

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Outfitting SEO: Back to Basics

There’s a lot of opportunity for websites to go back to the basics and seek the rewards of web traffic.

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Beware of SEO Scammers

Nobody can absolutely guarantee that they can make a site rank on the first page of Google.

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Does Organic SEO Have One Foot in the Grave?

The role SEO plays in the conversion process has changed dramatically over the past few years, and it will continue to change.

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Penguin on the Prowl

Fresh on the heels of Pat's announcement of the most recent Google Panda update, it looks like the other black-and-white animal-named update, known as Google Penguin, is also due for an update.

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Panda on the Prowl

A Google Panda algorithmic update is coming. Is your website ready?

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Title Tag Optimization: Make Sure They Show in Google

Google has the ultimate say on your site’s title tags, but there are things you can do to optimize your title tags and they will show up the way you want.

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