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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Search Engine Optimization

How Soon Will I See SEO Results?

It takes time to get results from SEO efforts. Learn why and get tips for staying patient long enough to see a good return on your investment.

Your Keyword Rankings Aren’t Important

Okay, so maybe that’s not entirely true. If you want your website to generate more sales and/or leads, you’re probably going to be more successful if you have a bunch of top 10 rankings. But as true…

Why SEO Is Shortsighted

SEO is important, but it's not as much as you think. Read on to learn more.…

Speed is Perception: Why Your Website Speed Matters

Fast websites create a good user experience. So, how is your site performing? Learn tips and tricks to improve your website speed with tips from a Stir Trek presentation by Chris Love, and resources we use at Aztek.…

How to Write SEO-Friendly Blog Posts

See our 8 steps to writing an SEO-friendly blog post that will help you attract the right audience and show up in Google SERPs.…

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