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What's The Difference Between These Social Media Platforms?

Learn the differences between the most widely-used social media channels and which platforms can benefit your organization’s business goals.

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4 Social Media Tactics All Businesses Can Leverage

There are universal social media tactics that can be applied to generate leads or drive awareness at any business. Try these in your social media approach.

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So Long Facebook Ad Relevance Score, Hello Actionable Relevancy Metrics

Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.

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6 Social Media Mistakes to Avoid

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to

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10 Tips for Creating a Social Media Strategy

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are

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Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign?

As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each

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4 Reasons You Should Outsource Your Social Media Management

Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...

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Using Twitter for Business? Take a Look at These 7 Tips.

There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business.

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What is Foursquare & What Does it Mean for Your Business?

Location based applications and services have increased in popularity and usage recently. This explosion is in part due to the power of GPS (Global Positioning System) and the convenience of these

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Real Time Conversations Appear in Google and Yahoo Search Results

What is Twitter and Why is it Important?If you aren't familiar with Twitter, then you are in the minority.For the last 12 months, Twitter, as well as other social media platforms like Facebook and

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