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Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.
For many businesses and organizations, a blog is a great way to deliver fresh, topical and relevant content to an audience. A successful blog keeps users coming back (or subscribing) to see what you
As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each
Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...
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There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business.
The smart, tactical social media marketing approach is all about community, generating content, sharing information and being involved.
Location based applications and services have increased in popularity and usage recently. This explosion is in part due to the power of GPS (Global Positioning System) and the convenience of these