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Blog
So Long Facebook Ad Relevance Score, Hello Actionable Relevancy Metrics
Facebook announced changes to replace the ad relevance score with three new metrics that rank quality, engagement, and conversions. Here's how it can help improve your ads.
6 Social Media Mistakes to Avoid
It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to
How to Plan a Month’s Worth of Blog Topics in 15 Minutes
For many businesses and organizations, a blog is a great way to deliver fresh, topical and relevant content to an audience. A successful blog keeps users coming back (or subscribing) to see what you
10 Tips for Creating a Social Media Strategy
Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are
Facebook or LinkedIn: Which Social Media Platform is Right for Your Paid Advertising Campaign?
As two social media powerhouses, both Facebook and LinkedIn offer tremendous advertising potential for businesses. However, not all social media platforms are created equal. Facebook and LinkedIn each
4 Reasons You Should Outsource Your Social Media Management
Keeping up with your social media channels can feel like a full-time job. This is why you might want to consider outsourcing your social media management...
What's The Difference Between These Social Media Platforms? {Infographic}
Social media can be used to position you as an expert and help reach your ideal customer. But with so many platforms available, which is best for your business?Okay, calm down over there. Don't just
Using Twitter for Business? Take a Look at These 7 Tips.
There are a few things that businesses need to consider before adding Twitter to their marketing mix. Learn how you can start using Twitter for business.
The Smart & Tactical Social Media Marketing Approach
The smart, tactical social media marketing approach is all about community, generating content, sharing information and being involved.
What is Foursquare & What Does it Mean for Your Business?
Location based applications and services have increased in popularity and usage recently. This explosion is in part due to the power of GPS (Global Positioning System) and the convenience of these
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