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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Social Media

How to Use Instagram for B2B Digital Marketing

How to Use Instagram for B2B Digital Marketing

B2B companies have the potential to experience large engagement ratios on Instagram. Here’s how to get the most out of your Instagram marketing efforts.

Social Media Best Practices During COVID-19

It’s important for businesses to stay active on social media amid the coronavirus pandemic. Here are some social media best practices to consider.…

8 Benefits of Social Media for Your Business

If you aren’t utilizing a variety of social media marketing benefits to build your business, we’re here to get you on the bandwagon. Over 3 billion people throughout the world are utilizing social…

10 Tips for Creating a Social Media Strategy

Social media is a beast that can’t be ignored, and it's safe to say that the same old approach may not last forever. When revamping or creating a new social media strategy for your business, here are…

6 Social Media Mistakes to Avoid

It’s not easy to market your brand on social media. With high volumes of content shared every minute, challenging algorithm updates and the pressure to make your brand stand out, it can be easy to…

What Businesses Need to Know About Social Media Marketing

Social media marketing is a new frontier for most companies. There is no shortage of buzz around this new marketing tactic and businesses are anxious to get involved. Since social media marketing is…

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