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How to Get Started with Google Analytics

This beginner’s guide will show you how to access Google Analytics, add administrators, and create useful reports to better track your website activity.

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5 Useful Google Analytics Reports

Did you know Google Analytics has standard reports that track useful business data without additional setup? We share some of our favorite reports and the questions they answer about your website.

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What Is Google Tag Manager (GTM)?

We share answers to a few basic questions about Google Tag Manager (GTM) - what is it, how it works, and why your business should consider using it. Read more.

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Connecting Keyword Rankings to Meaningful Results

Keyword rankings aren't important unless those keywords you're targeting generate new business for you. Learn more on the Aztek blog.

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How To Make Sure You Are Using Universal Analytics

In part 2 of our Getting More Out of Google Analytics series, we discuss how you can tell if you have Universal Analytics and how you can upgrade.

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Get More Out of Google Analytics

Google Analytics is a robust tool, but are you getting the most out of it? Read the first part of our series: Get More Out of Google Analytics.

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How Do I Access Google Analytics?

What to do in that moment when you realize you're locked out of your Google Analytics account. We share practical tips that will get you back to analyzing your data in no time.

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Google Analytics is Blocking PPC Keyword Data

Last week, Google announced that they would be blocking PPC keyword data in Google Analytics. Yes, you can still find keyword data. And yes, Google Analytics is still powerful. Read on to learn more!

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How to Use Webmaster Tools: HTML Improvements Report

Learn how the HTML Improvements Report in Google Webmaster Tools can improve your keyword strategy.

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Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from?

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