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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Web Design and Development

Top Considerations When Building an Ecommerce Website

Top Considerations When Building an Ecommerce Website

Is your business ready to build a new ecommerce website? Find out what you should know ahead of time to set your new site up for success.

An Introduction to Umbraco

Want to build a website or redesign your current one? As an Umbraco partner, we explained why you should choose Umbraco and how it works.…

Why Isn't My Website Working?

Maybe it’s the DNS or CDN. Or maybe it’s just you. Either way, here’s how to troubleshoot common website issues.…

Web Design 101 - Key Terminology and Concepts

Are you about to start a website redesign project with a web design agency or freelancer but you're not a web designer yourself? There's a good chance you're about to be confronted by a lot of new…

A Key To Success Online: Make It Easy

Businesses want to know the secret to having the most successful website. It's simple: make it easy for your visitors to do what they need to do. Read an example from the non-profit St. Baldrick's and how you can apply it to your business.…

Why Does My New Website Already Need to be Upgraded?

Clients are often frustrated when they discover that they must continue to spend money to keep their new website up to date or make additional changes after making a large investment in a website redesign.…

A Primer on Site Speed and Performance

Page speed is an important factor when it comes to SEO and user experience. Here’s how to identify and fix common issues that can affect your load time.…

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