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Recent Blog Posts

Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health

We’ve developed a new, comprehensive metric for evaluating the health and performance of your email program, and you won't find it in your email platform’s dashboard.

How a New Conversion Strategy Led to a 60% Increase in Leads for Local Medical Center

A local faith-based medical facility was looking for new patients amidst the COVID pandemic. Here's how Aztek's new conversion strategy increased their leads by 60% in one year.

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Web Design and Development

Better than Beer: Why Mobile Matters

Almost half of all smartphone users would rather give up beer than give up their phone. If you're not convinced already, learn all the reasons why mobile matters.

Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?…

Plan Ahead, Think Mobile

More consumers than ever are making online purchases on their mobile devices. Are you ready for them?…

5 Stages of Website Grief

Learn the stages of website grief and how an effective content strategy can help you move on from a poorly performing website.…

14 Design Resources We are Thankful For

Design resources used by Aztek's creative team to help them create websites that attract users and accomplish business objectives.…

Stop trying to get everything above the fold. Seriously.

"You can't put 10 pounds of sugar in a 5 pound sack" as they say (only the way I learned it, it wasn't sugar in the sack). Yet, over and over we see organizations fruitlessly trying to get every…

The Benefits of Responsive Web Design

Mobile users make up more than half of website traffic in the world. Find out why embracing responsive web design is a smart move for any business.…

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