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Blog
Tips for a Successful Website
Nowadays it seems that everyone thinks they know everything about the web. People seem to think that web design is "easy" when it comes to designing, building and optimizing a successful website. Not
What Google Knowledge Graph Means for Web Searchers and SEO
In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers.
Making Good Content Great: How to Improve Content Marketing
Good web content is sufficient, but not extraordinary. Great web content is powerful. Learn how to improve your content marketing.
Web Content that Sparkles
Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they
Tough love: 24 pieces of harsh website advice
[more]Make the logo smaller. Big logos don’t mean people will remember you. It means you have a logo that’s too big.People are talking about you online. Not all of them are saying nice things.Nobody
Inbound Links From Blogs Are Great & You Can Make Them Even Better
Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website,
Aztek- An Adwords Certified Partner
You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine
PPC Advertising- It's Not Only About the Size of Your Wallet
PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For
Content Marketing- An Important Part of Your Online Marketing Mix
Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics