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Tips for a Successful Website

Nowadays it seems that everyone thinks they know everything about the web. People seem to think that web design is "easy" when it comes to designing, building and optimizing a successful website. Not

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What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers.

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Making Good Content Great: How to Improve Content Marketing

Good web content is sufficient, but not extraordinary. Great web content is powerful. Learn how to improve your content marketing.

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Mobile Scores Big

An extra helping of insight into user behavior was made possible by the big game

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Web Content that Sparkles

Web content is more important than ever. Users want relevant content that is up-to-date and easy to process. They want to find information as quickly as possible, and they want to share what they

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Inbound Links From Blogs Are Great & You Can Make Them Even Better

Everyone (well at least those of us in the SEO world) knows how valuable a strong, high quality inbound link can be for your website's link profile. Inbound links help drive traffic to your website,

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Aztek- An Adwords Certified Partner

You may have thought that Aztek was only a Cleveland web design firm. However, you would be wrong. Aztek is also a provider of a wide range of web marketing services including SEO (search engine

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PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For

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Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics

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Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.

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