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Putting barriers to your content is a stupid idea (and 22 other things you missed by not attending the 2011 Content Marketing World Conference)

Content is a cookie, and once they're done eating it, they should want more.Tell a story.Tell your story one snippet at a time. Being too broad makes you boring.The hook comes first. [more]If you

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Email Marketing? Not only is it still around...it still works!

With all the hype and excitement around Twitter, Facebook and Social Media Marketing lately, it is easy to see how other forms of online marketing may have fallen out of fashion. Marketing

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PPC Advertising- It's Not Only About the Size of Your Wallet

PPC (pay per click) advertising is an online marketing model that is used to drive qualified traffic to a website. This can take the form of ads that run on search engines or other content sites. For

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Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics

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Zeitgeist 2012: Year in Review

Google's 2012 trending searches show the state of contemporary culture.

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Holiday Shopping, Google Style

Google is changing how we shop online.

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Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them.

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Social Media Predicts Behavior

Social media networks now know so much about us that they can be used to accurately predict our behavior.

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Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages.

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Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy?

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