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Last week, Google announced that they would be blocking PPC keyword data in Google Analytics. Yes, you can still find keyword data. And yes, Google Analytics is still powerful. Read on to learn more!
Don't shoehorn keywords onto your site. Use the Content Keywords report to build a responsible keyword strategy instead. Learn how.
Kevin Spacey uses the "f" word...a lot (and other reasons Content Marketing World 2014 was awesome).
We love Content Marketing World. Every year, we walk away with tons of ideas and a renewed energy for our industry that we just don't get from other professional conferences. The conference feels less
You can use Keyword Planner to find new, valuable organic keywords. Learn how to use Google Keyword Planner Tool on the Aztek blog.
Is your website ready for Google's mobile-friendly update on April 21, 2015? How will it affect your search traffic and rankings? We share the basics and resources that will give you an in-depth understanding.
Learn how the HTML Improvements Report in Google Webmaster Tools can improve your keyword strategy.