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Social Media and AI: How Artificial Intelligence is Reshaping Marketing Content

AI is changing the way marketers create social media content. Learn how this impacts your brand’s social media effort, for better or for worse.

Social Media Marketing Goals: What They Are and How to Set Them

Meaningful social media goals give your business the direction it needs to succeed. Learn how to create quality goals to guide your marketing efforts.

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How to Choose the Right Digital Marketing Agency

How to Choose the Right Digital Marketing Agency

There’s no one-size-fits-all digital marketing solution for all companies. Here’s what to consider when it’s time to look for a digital marketing agency.

The Value of Working with a Digital Agency Running on EOS alt text

The Value of Working with a Digital Agency Running on EOS

If there’s one thing we’ve found in our two-plus years of running EOS (Entrepreneurs Operating System), it’s that when you encounter another EOS organization, you have an immediate connection.…

What Should a Digital Marketing Plan Include? alt text

What Should a Digital Marketing Plan Include?

Building a digital marketing plan may seem overwhelming, but it doesn’t have to be. Here’s what digital marketing tactics to consider in your plan.…

How Do You Measure Digital Marketing ROI? alt text

How Do You Measure Digital Marketing ROI?

Whether your organization is just getting started with digital marketing or has been running digital marketing campaigns for years, one of the biggest challenges is calculating your return on investment.…

Shifting from Traditional Marketing to Digital Marketing

More and more, Aztek is working with clients that shift some or all of their traditional marketing and advertising budgets to digital marketing. Obviously, the massive technology shift from…

Mastering Customer Intent: Two Parts alt text

Mastering Customer Intent: Two Parts

How do you, as a business owner or a chief marketing officer, ensure your company is going to be able to give the customer what they need when they need it? You first must understand the visitor's true intent.…