When it comes to your website, useful content isn't just king. It's everything. If you don't provide value to your visitors, you're not going to grow your bottom line. This truth is clearly evident when you consider how popular content scrapers like Flipboard and Readability have become over the past year.
Watch our fourth edition of 2013 in Review to learn more about what content scrapers are, how they work, and the opportunities they present for your business.
Dan: Back here with Matt Mesenger, Director of Web Marketing at Aztek, and Dave Skorepa, the Chief Creative Officer here at Aztek, and these guys are on the cutting edge of the field. They live this stuff; breath it 24/7, where some of us just dip our toe in the water every once in awhile.
Guys, what have you found lately - it doesn't have to be yesterday, but recently - that's been either effective or cool or valuable for you?
Dave: I think one thing we've been talking to clients about is because of what's happening with Google and because of the overall benefit of thinking content first, users first. [It has] been the development of content scraper tools, like Readability and Flipboard, that basically allow a user to say, "Here's a piece of content that I want to read, but I want to read it later, on my own time and without distractions." What these tools do is they basically rip out the content, don't bring the ads, don't bring the navigation, don't bring the branding; they bring basically just the content of the article over so they can store it and read it later.
What's powerful about that to us is that it really helps you realize that that's what people are coming to your website for, or your blog or whatever type of engagement they're trying to have with you. And they don't want the other parts.
And so, these tools, and they're popular tools, have been developed and are succeeding because they're giving customers what they want.
So there's a lesson there, that your emphasis has to be on content that people want to consume. And that means spending more time not just cranking out more low-quality content, but spending more time with things that people actually want to read.
And that can be a long article. I think that part of the lesson there, too, is that it doesn't have to be these short, little, 140-character quips. People will read long-form content if it's good, if it's helping them do their job, or if it's a topic that they're interested in.
That's a really significant lesson for all the folks to take away.
Matt: I've got nothing.
Dan: Now, if people want to find more from you guys and follow you, what social media platforms are you on, your blogs, your Twitter feeds, your website. Matt, where should they learn more about you?
Dan: What would be the Twitter account?
Dan: Dave, do you have anything to add to that?
Dave: Nope. We try to do a nice job on the blog. We try to make it stuff that's helpful to other people, the type of people who would work with Aztek. So it's not a lot of "Hey, look how great we are," kind of stuff. You know? So hopefully we're helpful, and hopefully we're putting out good information for folks.
Dan: Yeah, I can vouch for that because I don't live 24/7 in this space like you guys do, a little less than that, maybe 23/6. But I'm always learning something from your blog posts. So definitely visit AztekWeb.com.
And thanks for your time today, guys. We'll see you soon.
Dave and Matt: Thanks, Dan.