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Keeping track of the best resources can be tough, that's why we like to feature blogs, infographics, podcasts, etc. we find interesting so you don't have to go digging.
This month we are featuring three articles focused on improving your website content, making the most of your social accounts, and deciding if asking your users to pay for content is the right move.
What we liked: Every website project should take a content-first approach, this article broke down the important questions to ask yourself before a redesign gets started. It highlights what you should think about and notes when not knowing the answers to these questions may become an issue.
Favorite quote: "...[this] will help you gauge the project team’s awareness, emphasis, and appreciation of the content strategy elements that will make or break a website project and the longer term success of the site."
Incorporating the value: Having a starting place to begin thinking about content strategy is great! That's why this article is a great tool for people who may feel over whelmed when thinking about the large amounts of work that comes with content. It breaks things down on the manageable chunks and important questions.
Infographic: What Are the Best Days and Times to Post on Social Media? by Joe Lazauskas & CoSchedule
What we liked: Knowing when to post to social can be a difficult game of trial and error. This infographic not only provides the best times to post for each social network, but it also provides helpful tips and tricks to help social posts preform the best.
Favorite Quote: "While LinkedIn is more professional, the best times to post are still before and after work"
Incorporating the value: When thinking about social media you want to make sure you are posting at the appropriate times for maximum engagement. Using an infographic like this gives a starting place, taking some of the guess work out of the process and allowing you to see results faster.
What we liked: Paying for content has been a question in our industry for a while. Is it worth having content that people pay for? Will they actually pay for it when there are so many "free" content options? This article does a fantastic job of tackling those questions.
Favorite Quote: "I pay for Medium because I have been extremely satisfied with the amount of user engagement and camaraderie that it generates. And that’s the real value of great content—it starts conversations." Chad Zollinger:
Incorporating the value: Offering paid content can open many doors, like the opportunity for your users to engage with you and other users. It can be a great way to help show the value of your content to your users, since paid content is often higher value than free.
Interested in working with us on your next content related project? Contact us to learn more about how we can help!