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When you visit a responsive website, the website automatically detects what platform you are using to view the site and adjusts itself accordingly.
Are you using your mobile device? Cool, the site will resize itself for your screen.
Browsing on your tablet or your mini-tablet? No problem, the site will optimize for your viewing.
Checking out the site on your extra-large monitor? Great, the site will look awesome at that resolution.
It’s not magic: it’s responsive design.
Responsive design uses sophisticated coding that automatically optimizes sites for viewing from any platform. This revolutionary design method is changing more than just the way the internet looks and feels—it’s changing how we interact with websites, and how they interact with us.
Perhaps the most magical site of them all— Disney—is waving their wand to lead the way into the realm of responsive.
Dave Skorepa, the chief creative officer at Aztek, offers a tip of the sorcerer’s cap to the new responsive Disney website.
"For what is arguably the biggest, most iconic entertainment company in the world, Disney’s new responsive website put the focus not on animated effects and noise/sound, but on content, speed and simplicity. Quite the opposite of what you might expect from Disney."
"The design elements are quite minimal, the text rather simple and straight forward. The magic is allowed to happen in the images used in the content, not in any gimmicks or web design fads."
"They have resisted the urge to try and let the wrong things be the focus of the website. Disney has endured because they produce great content that people want to interact with, not because they used a lot of whizz bang flashy animation gimmicks on their website."
"The important lesson for smaller companies and brands is, if Disney can do it, so can you."
What other sites have you noticed going responsive? Are you thinking about working some responsive magic on your own site? Let us know—we love responsive!