Skip to Content

Recent Blog Posts

Social Media and AI: How Artificial Intelligence is Reshaping Marketing Content

AI is changing the way marketers create social media content. Learn how this impacts your brand’s social media effort, for better or for worse.

Social Media Marketing Goals: What They Are and How to Set Them

Meaningful social media goals give your business the direction it needs to succeed. Learn how to create quality goals to guide your marketing efforts.

3615 Superior Avenue, Suite 4404a,
Cleveland, OH 44114
216-472-2121

Subscribe to Azteknically Speaking to get our take on the most important news in digital marketing and website development. Subscribe

←Back to Blog

Categories

Web Analytics

How To Make Sure You Are Using Universal Analytics

This is part 2 of our multi-part series: Get More Out of Google Analytics. If you missed it, make sure to read part 1: Getting Started with Google Analytics.

In our last post, we talked about how you can set up a new Google Analytics account with the new Universal tracking code.

But what if you already have an account and aren’t sure whether you have Universal Analytics? Or what if you know you don’t have Universal Analytics but can’t figure out how to upgrade?

Today’s blog post will answer both questions.

 

How Can I Tell If I Have Universal Analytics?

Fortunately, this is pretty easy. All you need to know is what browser you are using. If you use Google Chrome, Internet Explorer, or Mozilla Firefox:

  1. Go to your homepage.
  2. Click Ctrl + U (the control button and the U button on your keyboard at the same time).
  3. You will be taken to the Source Code page.
  4. On this page, click Ctrl + F (the control button and the F button on your keyboard at the same time).
  5. In the search bar, type in analytics.js.
  6. If you find this in the source code, you are using Universal Analytics.

If you use Safari, follow this same process, except click Ctrl + Alt + U (the control button, Alt button, and U button) for step 2.

For reference, here's what the code should look like:

Universal Analytics code example

How Do I Upgrade to Universal Analytics?

To do this, you will need full administrative access to your Google Analytics account. If you are not currently set up as an administrative user, contact the account owner and request it. You can use Google’s Add/modify/delete users page to help with the process.

Once you are an administrator:

  1. Log in to your Google Analytics account and click on the “Admin” link.
  2. On the Admin page, in the “Property” column, select the website from the dropdown menu.
  3. Click on “Tracking Info” and then “Tracking Code.”
  4. You should see a big box with Google Analytics tracking code inside. Copy and paste this code before the tag on every page of your website.

That's it!

How to access your Universal Analytics tracking code.

If you’re a critical thinker or just plain curious, you might be asking if it’s worth all this effort to update your Google Analytics tracking code. We say of course it is!

So in order to satisfy your curiosity, keep a weathered eye for our next post: What’s the Big Deal With Universal Analytics?

Previous Posts in this series:

  1. Getting Started with Google Analytics
← Return to Blog

Categories