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Social Media Marketing: Examples of Success & Failure Aztek Beaver Creek Presentation August 20th, 2009 Thanks again to everyone who was able to attend Thursday’s presentation of Social Media Successes and Failures.

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Posted by dave on - Read

Aztek Beaver Creek Presentation August 20th, 2009
Thanks again to everyone who was able to attend Thursday’s presentation of Social Media Successes and Failures. For those of you who are interested, here a few of the links and videos we mentioned in yesterday’s examples.

Success:

Consumer Reports delivers product reviews with online video
http://www.consumerreports.org/cro/video-hub/
News media group allows Individualized news service
http://www.medianewsgroup.com/home/
Target Stores allow their facebook fans vote on what cause to donate millions to
http://www.facebook.com/target
Samsung places 10,000 copies of their product in one room
http://www.youtube.com/watch?v=96dWOEa4Djs
Guys back flipping into Levi’s jeans
http://www.youtube.com/watch?v=pShf2VuAu_Q
SUN CEO Jonathan Schwartz’s blog
http://blogs.sun.com/jonathan/
Starbucks lets users send in their idea and vote on the best one
http://mystarbucksidea.force.com/
Zappos leads the way in corporate Twittering
http://twitter.com/zappos
Graco fosters a community around their products and brand by allowing customers to share their experience on Flickr
http://blog.gracobaby.com/

Failures:

Loctite facebook page lack real fan participation
http://www.facebook.com/pages/Loctite-Repair-Dont-Replace/80611843231?v=app_83253607148
Skittles homepage twitter feed
http://skittles.com/default.htm
United Breaks Guitars
http://www.youtube.com/watch?v=5YGc4zOqozo
Motorola Crave plants positive comments on tech blogs about their products
http://gadgets.boingboing.net/2008/11/25/motorola-could-you-p.html
http://www.crunchgear.com/2008/11/26/youre-doing-it-wrong-motorola-astroturfs-just-about-everyone/
General Motors Lets users create their own advertisements
http://news.cnet.com/GM-slow-to-react-to-nasty-ads/2100-1024_3-6057143.html?tag=nefd.top

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