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"City sidewalks, Busy sidewalks, Dressed in holiday style, in the air there's a feeling of Christmas"
Since Bing Crosby crooned this classic holiday anthem, the consumer shopping experience has seen some dramatic changes. Online shopping has grown as the preferred method of those who wish to avoid the hustle, bustle and frustration of the holiday crowds while still taking advantage of great holiday deals.
Responsive Design: Improve Your Website User Experience Anywhere
Driving these online purchases is responsive design, which means a website proactively adjusts or "responds" to the device that is accessing it. A responsive site is one site, not a separate mobile and desktop version, meaning you make changes one time and in one place and your site is automatically updated for any device.
Responsive design is becoming more and more important to your website's overall success, with mobile usage set to overtake desktop usage by 2014. In fact, a recent Adobe study shows mobile shopping is up 40% year-over-year, with Thanksgiving Day set to outpace Cyber Monday as the biggest mobile shopping day of the season.
It seems as though consumers would rather work off their turkey-induced coma by letting their fingers do the walking on their couch, instead of standing in long-lines in the wee hours of the morning.
Projected Buying Habits for 2013 Holiday Season
- 51.% of consumers plan to shop online
- 39.5 % will complete their shopping on retail or other company websites
- 56.3% of holiday shoppers own a smart phone
- 34% own a tablet
- 53.8 % will use their device to complete some for of holiday purchases
While these statistics are significant for the holiday shopping season, a responsive site is critical to ensuring a highly effective user experience year round.
This past fall, Aztek Web presented a State of the Web to some of its clients explaining how websites with responsive functionality are leading the charge into the new age of web marketing.
In today’s marketplace, consumers will continue to dictate how they interact with your company. You have to be ready to respond effectively to those demands in order to provide the best user experience that contributes to the achievement of your business goals. Even if you are a business-to-business company that sells industrial product, your target buying audience is made up of consumers, who are all human.
Consumers of today demand instant access to the products and services which interest them-whether it’s professionally or personally. Companies which anticipate and proactively plan for a more personalized, user-focused experience will be rewarded with engagement and investment of consumer dollars. Make sure you add responsive technology to your holiday wish list and kickoff the New Year several steps ahead of the rest.
How do you think your target audience interacts with you the most? Share with us here!
Image credit: Wikimedia Commons