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How to Get Started with Google Analytics

Do you have Google Analytics, but not sure how to get started? Here's our 4 tips to getting started, making it easier and spending less time with Google Analytics. Continue…

How Basketball Explains Attribution Modeling

What digital marketing channels bring your company the most conversions? Learn how to find out with attribution modeling in Google Analytics. Continue…

Who You Gonna Call (Track)?

Call tracking helps you measure phone call conversions from your search, digital, and offline marketing campaigns, including PPC keywords. Do you know where your calls come from? Continue…

You Need a Mobile-Friendly Site. Seriously.

Is your website ready for Google's mobile-friendly update on April 21, 2015? How will it affect your search traffic and rankings? We share the basics and resources that will give you an in-depth understanding. Continue…

How To Make Sure You Are Using Universal Analytics

In part 2 of our Getting More Out of Google Analytics series, we discuss how you can tell if you have Universal Analytics and how you can upgrade. Continue…

Get More Out of Google Analytics

Google Analytics is a robust tool, but are you getting the most out of it? Read the first part of our series: Get More Out of Google Analytics. Continue…

How to Add an Admin to Google Analytics

Getting locked out of Google Analytics is a bummer. But you can take measures to prevent it from ever happening by adding an admin to Google Analytics. Continue…

How Do I Access Google Analytics?

What to do in that moment when you realize you're locked out of your Google Analytics account. We share practical tips that will get you back to analyzing your data in no time. Continue…

Google Analytics is Blocking PPC Keyword Data

Last week, Google announced that they would be blocking PPC keyword data in Google Analytics. Yes, you can still find keyword data. And yes, Google Analytics is still powerful. Read on to learn more! Continue…

7.5 Content Marketing Resources We are Thankful For

Learn the resources Aztek's web marketing team uses to help develop and deliver content that achieves our partner's business objectives. Continue…

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