Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

Get the latest web news, tips & tricks in your inbox. We promise never to spam you or sell your email address.

Want More Clicks For Less Money? Improve Quality Score

You can outperform your PPC competitors and spend less if you're relevant enough. It's all about your improving Quality Score. Let us explain. Continue…

The Positives of Negative Keywords

Why is it important to include negative keywords in your Google AdWords campaign? Because rubber catsuits are a thing. Let us explain... Continue…

4 Ways Paid Ads Help Your Organic Content Marketing Strategy

Learn how an effective pay-per-click campaign can work with a content strategy to attract and close more transactional visitors. Continue…

Landing Page Best Practices: Form Follows Function

Simplicity in design and clarity of messaging are essential for good landing pages. See our list of landing page best practices. Continue…

Web Marketing: Back to the Basics

Aztek's new eBook presents the fundamentals of content marketing, SEO, and PPC. Continue…

Timco Rubber: A PPC Success Story

Aztek managed a PPC campaign for a client that resulted in a 94% increase in leads. Continue…

Google Makes Major Changes: Adwords Enhanced Campaigns

A couple of weeks ago, Nedim (our resident PPC guru) and I had a conversation that went something like this:Me: "Nedim, that last blog post about the growth of mobile usage was good."Nedim: Continue…

Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages. Continue…

Welcome to the PPC World

Google's enhanced ads make Pay-Per-Click (PPC) advertising more important than ever. Continue…

Does Organic SEO Have One Foot in the Grave?

The role SEO plays in the conversion process has changed dramatically over the past few years, and it will continue to change. Continue…

1 of 2