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Should businesses track their search engine rankings?

Should businesses track their search engine rankings?

Learn why tracking search engine rankings are perfectly imperfect, and what you can do to track business value using additional metrics. Continue…

Don’t Get Blinded By Distraction Metrics In Digital Marketing

Metrics like keyword rankings, bounce rate, and social media followers might be shifting your focus from what matters most. Continue…

You Need a Mobile-Friendly Site. Seriously.

Is your website ready for Google's mobile-friendly update on April 21, 2015? How will it affect your search traffic and rankings? We share the basics and resources that will give you an in-depth understanding. Continue…

Why SEO Is Shortsighted

SEO is important, but it's not as much as you think. Read on to learn more. Continue…

2013 in Review: What's New in Organic Search?

Google Hummingbird was one of the most significant changes in organic search optimization. Learn about what it means for your business online in the seventh episode of Aztek's 2013 in Review series. Continue…

Google Secure Search: Blocking Organic Keyword Data

Google recently announced that they would block organic keyword data in Google Analytics. Learn the implications of Google secure search & how you can move forward. Continue…

How Soon Will I See SEO Results?

It takes time to get results from SEO efforts. Learn why and get tips for staying patient long enough to see a good return on your investment. Continue…

Title Tag Optimization: Make Sure They Show in Google

Title Tag Optimization: Make Sure They Show in Google

Google has the ultimate say on your site’s title tags, but there are things you can do to optimize your title tags and they will show up the way you want. Continue…

What We Can Learn From the BBC and Mozilla Google Penalties

Why do manual spam updates and unnatural link notification matter? Continue…

Group Management Services: A Content and SEO Success Story

Aztek's Content and SEO campaign for Group Management Sales doubled leads in half the time. Explore how in this case study. Continue…

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