Aztek Blog Aztek is a web design, web application development, and digital marketing agency in Cleveland, Ohio who blogs about those very same topics.

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Change the Way You Think and Link

In optimizing your site for search, links are still important you shouldn't want to get links just for the sake of getting them. Continue…

Google's Paid Placement Gets Even More Prominent

There's a lot of evidence that indicates the increased prominence of paid placement on Google search results pages. Continue…

Desktop Search Volume: On the Decline

Desktop searches are on the decline, and mobile searches are on the rise. How should you adapt your search strategy? Continue…

SEO: Little Things Make Big Money

When it comes to SEO, it’s easy to get lost in the weeds with everything that could be done with your website. In many cases, it’s the basic tactics that can get you on your way. Continue…

Outfitting SEO: Back to Basics

There’s a lot of opportunity for websites to go back to the basics and seek the rewards of web traffic. Continue…

Does Organic SEO Have One Foot in the Grave?

The role SEO plays in the conversion process has changed dramatically over the past few years, and it will continue to change. Continue…

What Google Knowledge Graph Means for Web Searchers and SEO

In May, 2012, Google revolutionized the way we search by launching the Google Knowledge Graph. Read on to learn how this innovation changed the web for searchers, Google, and web marketers. Continue…

Optimize Your Website For Conversions, Not Traffic Alone

While it is essential to drive targeted traffic to your website, it is also important that these visitors take action once they get there. This very important step is often times forgotten. If your website's visitors are not taking the next step and becoming a customer or a lead- in reality, this traffic isn't helping your bottom line. This is where conversion optimization becomes part of the website success equation. Continue…

Content Marketing- An Important Part of Your Online Marketing Mix

Things change fast online. This includes how to best market your business, attract new customers and build brand loyalty. A successful online marketing strategy should include a variety of tactics Continue…

The Pre-Project Website Design Checklist (for the Client)

Check out our pre-project website design checklist for a client to consider before starting a website project. Continue…

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